No matter what kind of WordPress website you have, a blog, or an eCommerce portal, a brand website or anything in the middle, you would definitely want people to find you online. One of the most popular channels of website discovery is search engines. More so, search engine traffic is also better qualified as it is intent driven, making it more likely to fulfill your website’s objectives. To improve your search engine visibility, you have to invest in SEO. WordPress as a platform is compatible with search engines, but in this post, we are going to discuss how getting WordPress Web Hosting for your WordPress website can help in the overall SEO effort.
WordPress Web Hosting Plans Provide Necessary SEO Plugins
Lots of times WordPress Web Hosting packages pre-install certain essential SEO plugins to make your SEO tasks easier. For instance some WordPress Hosting providers offer a pre-installed instance of the JetPack WordPress plugin with their WordPress Hosting plans. The JetPack plugin allows you to effectively take up SEO tasks such as on-page optimization, content edits, technical maintenance etc.
WordPress Websites Perform Better on WordPress Hosting
In WordPress Hosting, the overall hosting environment is configured to optimize performance, speed, security and maintenance of WordPress websites. It also ensures hardware, software and operating system specifications are best compatible with WordPress. Because of this the performance of WordPress websites is much better on WordPress Web Hosting. As the site performs fast and efficiently, it boosts the overall SEO quality score of the website for search engines like Google and Bing and makes it easier to rank on them.
WordPress Web Hosting Helps Optimize Site Speed
Having a fast website is an important ranking signal for popular search engines like Google. When it comes to your WordPress website, there are certain elements, if not optimized would lead to the site being slow. One such element is the WP-Database. This database holds all your primary information including pages, posts, forms, form entries, comments, plugin settings, theme settings etc. But as your website grows, more and more data is loaded in the WP-Database, making it bulkier. This will lead to slower website performance as it takes time to retrieve data from the DP-Database. WordPress Web Hosting providers include WP-Database optimization within their WP-Hosting plans to ensure it stays lean and fast to improve the overall speed of the website.
Managed WordPress Hosting Providers take care of Maintenance
SEO requires regular website maintenance and scheduled tasks so that overall SEO hygiene is in place. This aspect includes tasks like creating and uploading XML sitemaps, setting up robots.txt and canonical tags to handle duplication, managing new page creation and removal and setting up appropriate 301 redirects to pass SEO equity in cases of URL changes and many more. With Managed WordPress Web Hosting plans, the dedicated team of account managers take care of such maintenance tasks so that your SEO hygiene is in check.
Another important SEO ranking factor is having a secured website. Which is why Google and other search engines give priority to secured (HTTPS) websites. Moreover, in case your website is hacked or if in case malware is detected, you could lose your SEO rankings to a great extent and it may take a long time for you to regain the lost traction. Good WordPress Hosting providers like ResellerClub provide high-tech security tools within their WordPress Web Hosting Plans. These include CodeGuard and SiteLock. CodeGuard provides an automatic website/database backup solution. It monitors your website/database regularly and if any changes are detected, it notifies you. SiteLock screens every aspect of your web presence, daily to identify security gaps.
As you can see from the above points, a good WordPress Web Hosting plan can make the overall SEO effort considerably easier and you can focus on core strategies and spend minimum time on implementation to get faster organic results. If you are a WordPress website owner you should definitely switch to WordPress Hosting (if not already) for a complete and effective hosting solution for your WordPress site. Hope this helps and feel free to share your thoughts and questions in the comments section below!